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Frbiz.com reports Hua qi digital may become the first digital listed companies of FengJun

As the zhongguancun self-employed, FengJun one brand flags at the Beijing huaqi consolates digital technology Co., LTD. (hereinafter referred to as the huaqi consolates) when starting an IPO trip always outside.

As early as two years ago, FengJun has expressed his capital operation idea, as the parent huaqi consolates short-term not seeking listing, but will it under a certain scale of business turnover, take out a spin-off group holdings 80%, employee shareholding subsidiary of 20%, established at the proper time, the introduction of external investor and ipos. In other words, "in the future will be born huaqi consolates of listed companies.

At present, under the huaqi consolates has more than 20 subsidiaries and several division in fields including mobile storage, portable digital video, mobile phones, digital cameras, music site even foreign language education, etc.

In April this year, FengJun activities in the company, "has publicly listed companies ripe conditions, plan." declared gem

FengJun refers to the two companies were Beijing patriot storage technology limited liability company (hereinafter referred to as patriots storage) and Beijing hua qi portable digital Co., LTD (hereinafter referred to as hua qi digital). The two companies are numerous hua qi in the company profits before two outstanding.

However, in the external to the first report under the list of gem, hua qi is not seen company.

"This patriot storage business performance under a lot of pressure, from the current situation, the gem has nearly impossible." A familiar huaqi consolates personage says to the reporter, "due to various reasons, this year's profit patriot must reach the store was signed with the tripod across facing compensation agreement, had a large proportion of the shares. Now the focus has hua qi blunt gem carry-on video introducing strategic investors, digital this has basic finalize for deep vc."

Patriot storage performance

In the course of development of huaqi consolates from brand publicity, to have a strong color of nationalism. FengJun also had to say, don't want to get listed overseas, and the prospect of listing of domestic very promising.

In fact, more than a year ago, investment limits to spread patriot storage and hua qi to the capital market for digital information, since then, there have been dozens of VC, Beijing, finally is hua qi ding across the patriot storage talk down.

In February, 2007, media reports said the investment and the huaqi consolates signed an agreement to spend 3 million yuan investment, huaqi consolates its storage business patriot storage technology Co., LTD, and 30% shares.

The deal was even called "FengJun dump assets". In the observers, storage is the most profitable huaqi consolates its business, 10 billion valuation "is not reasonable price". Namely, in 2007 is under the shadow of the financial crisis, picked up a big cheaper.

However, from the current situation of the sunshine, but not so lucky. Investment

With the above said, in hua qi total valuations are the premise of 10 billion in 2007, down to the last out two billion shares, investment is adjusted to 20%, relevant industry and commerce changes until June this year.

"The patriot storage business this year's performance and expected difference, according to the tripod sign by sunshine when spread-betting agreement, this year's profit to reach 100 million, but actually afraid to reach the digital half." The people said, "according to the condition of sunshine, ding spread-betting would greatly increase the proportion of the first largest shareholder, near the place."

According to understand, 2008, huaqi consolates mobile storage business grossed about us $5 million yuan, profit about 5,000 yuan.

"The patriot marketing industry is the high cost of advertising, especially in recent years, the international routes go after investing is doubled, but currently overseas business profits growth is not obvious. An insider said. "in addition, evaluation for patriot, the most important parts of the flash memory chip prices for their performance is not stable steady growth of the interference factors."

Since late last year, the financial crisis, many of the flash memory chip manufacturer of different level, which leads to cut prices continue to rise in memory. Sometimes such giant samsung or apples a big order, the market will present the supply shortage, causing rapid promotion price.

In addition, the investment capacity of global flash two this years are also reduced, while demand is rising in the future, this also is the price brings upward pressure. Flash ICInsights recent report predicted in the next few years, the market will flash from the buyer to the seller's market market.

"Now the business is a patriot stored in growth also specify, not very suitable listing requirements, 2-3 years in small and medium-sized board listing more possibilities." The activists say.

Hua qi digital relay

In the most profitable business growth performance appear patriot store fronts, hua qi digital in group is listed in the position of layout.

Hua qi digital predecessor is Beijing patriot digital audio Co., LTD (hereinafter referred to as patriots digital). In order to thoroughly "patriot on housing" brand, in May this year, patriot digital in Beijing bureau was renamed Beijing hua qi portable digital Co., LTD (hereinafter referred to as hua qi digital).

Now with digital products hua qi is MP4, mobile TV, etc CMMB and't a MP5, including "the box", "WALKTV", "good things DengZi" brand.

Its main products "in the box" MP3, first entering domestic market share, IT became the first consumer electronics field leading national brand. But in the mobile TV market, hua qi's WALKTV is occupied 60% share.

"Hua qi digital is introducing a new investors, and deep vc have reached a tentative agreement." With the above said. Hua qi

"The relative patriot storage, hua qi digital should more in line with the requirements of gem". In this view, hua qi carry digital main scientific concept of fashion, is + typical of the gem of operating assets "mode" light. With the more traditional storage business, develop new products with the digital business with larger space, thus easier to maintain high profit margins.

At present, hua qi digital fewer than 100 employees, the company made all the outsourcing, mainly focus on technology development, design and channel and brand construction.

In 2008, hua qi digital mainly rely on "the box" series products (MP3 / MP4 /'t a MP5), when faced with the storage business now, because the market competition and advertising expenses such reasons, only 15% ros in profit-making state. In 2008, and develop new mobile TV WALKTV (after) is an open a new situation, c.m every exceed 30%, become the cash cow "hua qi digital".

If no accident, hua qi digital is expected to become the FengJun create entrepreneurship and the first listed companies. While President ng digital ZhongTing hua qi and thus become the huaqi consolates FengJun within the next most concern.

To introduce strategy investors and preparation of gem, wu ZhongTing when accepting a reporter to interview, appear very only said, "a month will be officially announced related news.

About the Author

I am a professional editor from http://www.frbiz.com/, and my work is to promote a free online trade platform.
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