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It's What Outside That Counts Too

Many jewelers do not realise the importance of packaging their jewelry the right and beautiful way.

An old adage states: "It's what inside that counts". In today's age, it is not always true - especially in the jewelry industry.

Imagine a beautiful gemstone ring given in a dull box. Or perhaps an ornate necklace wrapped in a cardboard box. Sounds drab, doesn't it? A beautiful piece of jewelry deserves a beautiful packing. There are many advantages of good packaging. Here are a few advantages of packaging for jewelry:

1.Packaging helps to bring out the jewelry in an attractive manner.

2.Packaging also helps to keep the jewelry piece in a safe manner.

3.Packaging is an excellent branding opportunity for the jeweler.

4.Packaging helps the buyers identify the designs of their jewelry - most famous designers are well known for their excellent packaging.

5.Packing the jewelry beautifully enhances the product value if someone wants to gift the item. It also adds value to the piece of jewelry, along with a certain charm.

So, how does one go about creating a good image of oneself (especially as a jeweler) with the use of packaging?

Here are a few tips for creating optimal packaging for jewelry:

1.Use your company logos and colors in the packaging design - this will help in the process of establishing your jewelry business as a brand.

2.Limit your message to the most important design elements - remember that often, less is more.

3.Make sure that the design of the package fits in with your product range and business - be creative.

4.Be different - make sure that your product packaging is different from your competitors.

5.Use your packaging and branding to create a differentiating feature. For example, you can use different packaging methods for differently priced product ranges.

6.Choose the appropriate packaging method - this will depend on the product on a very large scale.

7.Do not skimp on the quality of the packaging.

8.Integrate the packaging of your jewelrty with your branding and advertising initiatives.

9.Follow the various packaging trends - choose the one which is right for you, but at the same time also remains contemporary.

10.Make sure that your store staff are trained well to pack jewelry properly.

The advantages of having good packaging for your jewelry are many and with these tips you can easily find your way around designing an optimal and attractive looking packaging system for your jewelry pieces.

It is not only what inside the box that counts, wwhat is outside also makes a big difference.

About the Author

Mithun Rao, a jewelry professional, holds degree in gemology and jewelry design from Mumbai and has spent 10 years in the industry (including running his own jewelry shop). With an obsession for gems and precious stones, he also shares a passion for music, painting and wishes to explore new places, and understand new cultures. He owns and manages the gemstone information and diamond information site called gehnabazaar.com.

Dose metallic jewelry rust ?? only 14 and my boyfriend bought it?

okay so my bf got me a var pretty metallic bracelet for Christmas i am just wondering but the color is metallic will it rust or anything like that it wasn't that cheap well at least for are age it was around 25 to 30 dollars, but its the thought that counts i just wanna know if its gonna rust because i do really love it and i wanna wear it ever day. thank you xxx

haha,like it very much!
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Guess Isn't Washed Out
Like other apparel retailers Guess was hit by the economic downturn but the company is not fading away.

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